Marketing 101 and Beyond

Marketing is an ever-changing discipline. What works today may nto work the same way tomorrow. But no matter what changes or what industry you are in we all trade in the same major product...TRUST. Learn how to use continuity and congruency to build trust in your marketing communication.
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Matching Stages with Marketing

Marketing with today’s abundance of channels and options can be overwhelming. One of the challenges that many small businesses, and even professional marketers, can face
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Setting Up Google Analytics For Your Needs

In today’s digital landscape, understanding your website visitors and their behavior is crucial for making informed marketing decisions. Google Analytics provides invaluable insights that can
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Are You Wasting Your Money on Marketing? 5 Ways to Be Sure

In today’s competitive landscape, where every dollar counts, it’s crucial to ensure that your marketing efforts are not just ongoing, but effective. Many businesses, however,
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The Evolution Of Google Ads – What's New In The World Of Pay-Per-Click?

You might think you know everything about Google Ads, but the digital marketing landscape is constantly evolving. From new ad formats to updated targeting options,
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Unraveling The Intricacies Of Google AdWords – How Does Pay-Per-Click Work?

Pay-Per-Click advertising is a powerful tool in digital marketing, and understanding how it works is crucial for anyone looking to harness its potential. In this
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Maximizing ROI With Google Ads – Are You Making These Mistakes?

Overlooking key factors in your Google Ads strategy can lead to wasted budget and missed opportunities for your business. Maximizing ROI with Google Ads requires
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How to Set Up Your Google My Business Listing Correctly

1. Create or sign in to your Google AccountThis will be the primary managing Google account for this listing. I recommend that if you are
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